Tag: Sai Amulya Komarraju
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Centered but invisible – On the contradictions of service design at Urban Company
[By Sai Amulya Komarraju] Ting! A beauty worker checks her mobile. A ‘lead’ appears on her mobile screen from the platform service aggregator she has registered with. She accepts it, calls the customer through the platform that has helped her become a microentrepreneur, confirms the request and location of the customer and rides off to […]
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Savari: Sharing more than a ride
[By Sai Amulya Komarraju] Picture this: 9 women cramped into an auto (three-wheeler vehicle in India), taking a savari (‘ride’ in Hindi) to their workplace. Two women in saris on either side of the autowallah (driver), three on the seat at the rear actually meant for people to occupy, three on the little wooden slab […]